Hello Reader, Happy Greenwashing Month! I mean, Earth Month. Katie Robert of Trust Insights wrote an article about the 5 Ps of marketing. I think we should take it on for micro and small business owners. Think of them as your compass. In my personal life, I try to answer this question: “Does it serve me? Will it take away time from my family?” For business, you can ask these questions to kick off your marketing planning. Purpose Start with ‘why.’ (This is a Simon Sinek book, btw.) Why does…
Your Website Should Be a Smooth Journey, Not “The Shining” Maze
Hi Reader, Today I had two small businesses reach out and ask me about their websites. I ran through a quick review for each and the same problems existed – even for these two radically different small businesses. Here are some common problems I see and why you should stop doing these: Auto-played videos – I see we are starting off with murder. Just stop. It’s annoyed everyone in 1998, it still annoys everyone in 2024. It makes me (a potential customer) close the tab and move on to something…
Sportsball Is Happening! And I Need Your Monitor Recos 🏈
Hi Reader, Now that we’ve got two football teams traveling to Las Vegas for the Super Bowl, … Do not use the words “Super Bowl.” GETTY Ever since I started work in social media (2008), I’ve had to look this stuff up or ask my colleagues if they looked it up already. You are not allowed to use “Super Bowl” – it is trademarked by the NFL. You can use it in a conversation, but social media? No, it’s marketing and only the NFL has the rights for that. It is fine to use the term SUPER BOWL® in…
Old Files Are Like Your Old Underwear: Drags You Down
What’s up, Reader, How many of you still wear underwear that’s 10 years old or older? This is the year you trash your old underwear: … with the stretched out elastic, holey boxers, your old underwear you wear during your period, and the underwear that is uncomfortable but you kept it because they looked cute. I looked at my underwear drawer and oh boy do I have some old ass underwear. Like, over 12 years old. BEFORE MY CHILD WAS BORN. Old underwear is like the old files in your computer or…
Everything in Life is a Bell Curve, Including Stanley Cups
Hello Reader, I’ve been seeing those videos of women running to grab a red Stanley Cup (Quencher) at Target. I bought mine in June 2022 after I saw influencers and podcasters Megan and Wendy tout it. I thought, “It’s huge and it fits my cup holder in my car. Perfect!” For me, that was a pain point – my favroite awesome Hydroflasks didn’t fit my car’s cup holders. They’d roll from the seat to the floor and roll all day while I’m driving. My Stanley Cup solved this issue. My other pain point…
