Hello Reader, Ok so I open my email yesterday and see a new email pricing plan that might work for micro and small businesses. ConvertKit, which is my ESP (email service provider), is now offering a free email plan, up to 10,000 email subscribers. I think they are really targeting creators, but that doesn’t mean solopreneuers and small business owners can’t take advantage of this either. As you know, I’m a fan of email marketing. Email marketing is not a victim of changing algorithms like…
What Are Backlinks?
Do you know what backlinks are? Part of the digital marketing deck I teach for the Goldman Sachs 10,000 Small Businesses…
Using Boolean Searches on LinkedIn
So I’m watching a TikTok of a young person sharing how you may want to search for a job, if…
LinkedIn’s New Features and My Wishlist
Hello Reader, LinkedIn is my place to connect my colleagues, learn about marketing, and discover what businesses are doing. I like hanging around in LinkedIn because I can avoid “I’m a new dad!” posts most of the time. They’re testing an AI assistant for Premium members. This assistant helps users learn more about specific companies or topics, enhancing research and networking capabilities. Lia’s ICYMI mentioned these newsletter features: Comments now appear to the right of articles,…
Learn How Boolean Searches Make Searches More Targeted
Hello Reader, So I’m watching a TikTok about a young person sharing how you may want to search for a job, if you’re looking for a job. She’s spelling out quotes and ANDs. This is what’s called a Boolean search. (Pronounced “boo-lee-en.”) This type of search is how you make your Google searches more helpful, too. Let’s go back to LinkedIn because while you may be an entrepreneur, your network might not be. Plus you may want to consider this as you hire more staff or influencers or creators….
