You've outgrown DIY.
You haven't found the right partner yet.
Digital marketing strategy and consulting for small business owners who are done guessing. I help you build a marketing strategy and system that are sustainable.
THE NUMBERS BEHIND THE WORK
270+
small business owners served through teaching and training
330+
individuals through workshops, panels, trainings, and programs
12+
small business clients across industries — from $100K to $4M annual revenue
18+
years doing it, learning it, teaching it, and leading it
TRUSTED BY...
PICK YOUR FIX
One focused week. Done-for-you. You walk away with a working system, not a to-do list.
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$2,000 per sprint · Delivered async across one week · No Zoom marathons
Content Strategy System
Audience audit, content pillars, 90-day topic map, and AI prompt library.
Content chaos → content on autopilot.
Email Engine
List cleanup, welcome sequence, and re-engagement strategy.
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Ghosting your list → nurturing on autopilot.
Website Audit & SEO Sweep
Technical audit, recommendations on content copy & direction, on-page fixes, and local SEO check.
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Invisible → findable by the right people.
Still Figuring It Out? Book a Fit Call. No pressure. Just an honest assessment of whether I can solve your problem. If I'm not the right fit, I might know someone who is.
HOW TO HIRE ME
PROJECT SPRINTS
Done-for-you deliverables in one focused week. Fixed price, clear outcome. Choose from Content Strategy System, Email Engine, or SEO Sweep.
DIGITAL MARKETING CONSULTING
You bring the questions, I bring 18 years of pattern recognition. Good for teams that know what to do but need a senior eye on direction and decisions.
DIGITAL MARKETING STRATEGY & IMPLEMENTATION
Hands-on support - I think it through and help you execute it. Good for founders who want to work alongside a strategist rather than hand it off completely.
FRACTIONAL HIRE
I step in as your part-time senior marketing lead on a retainer basis. I guard your budget, manage your vendors, hold the strategy, and keep everything moving so you can focus on leading. 6-month minimum.
CASE STUDY: DEAD EMAILS
Email Infrastructure Rebuild - Local Acupuncture Clinic
THE PROBLEM
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3,000 contacts across multiple free accounts. Hadn't emailed in months. Too messy to manage.
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WHAT WE BUILT IN A WEEK
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Consolidated the entire list onto one maintainable platform
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Set up a resend workflow that reignited engagement without writing new content
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Built a system the client could run independently going forward
THE RESULT
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2,000 new subscribers. 34% open rate YOY. Consistent engagement in under a year.
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The list didn't need more content. It needed infrastructure.
KIND WORDS
Chris is so amazing at what she does and I am continually grateful for anything she shares with her subscribers for free. (Frankly, it's stuff I would pay for!) Her recent AI cheatsheet is something I may actually share with my UCLA students and her Google calendar with every holiday you'll ever need to know about remains an important tool in my arsenal.
AJ Feuerman
It's a joy to work with Chris Lam. Chris is a skilled business marketing strategist and a pro at working with small business owners. Her marketing newsletter is chock full of practical and actionable tips business can use to reach their ideal customers. I highly recommend working with Chris!
Jennnifer Alvarado
[Chris has] been an absolute game-changer for my small business. Chris brought invaluable insights into SEO and social media that helped me take my online presence to the next level. She’s an endless well of creativity and knowledge—and if she doesn’t have the answer, she always knows someone who does! Her encouragement and enthusiasm have boosted my confidence and helped me find my footing in the competitive world of e-commerce. I couldn’t have made this progress without her expertise and support.
Catherine Tharp
YOU'RE IN THE RIGHT PLACE IF...
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You're established; not starting from scratch, just stuck
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You want a digital marketing strategist who has actually done the work, not shirk it to junior staff
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You want marketing that honors your capacity - your family, your schedule, your life
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You have a VA or plan to hire one and want to give them a program they can run
I enjoy working with:
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Women-owned businesses and women-led organizations
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Second-career and second-act founders
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BIPOC founders and first-generation business owners
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Nonprofits and accelerators needing training and workshop programming
OK, WHAT NEXT?
Small business marketing for humans.
Every week: Digital marketing tips, takes, resources, and occasional pep talks for people running small businesses.
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Join 400+ entrepreneurs and marketers who read it every week.
ABOUT CHRIS
I'm a digital marketing strategist and consultant with 18+ years of experience helping businesses get their marketing out of survival mode and into a system that actually works.
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I've worked with brands you've heard of - Hallmark Channel, Fandango, Goldman Sachs 10,000 Small Businesses - and hundreds of small businesses you haven't. Most don't have a creativity problem. They have a strategy & structure problem.
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I'm also a marketing plumber. I unclog the messes other agencies left behind and hand you something you can maintain with me.
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As a first-generation child of immigrant parents and as a working mom, I bring a perspective that bro digital marketing consultants don't have. Bros forget about taking into account family duty, community reputation, and cultural context.
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I believe education and equity need to go hand-in-hand. My throughline is equity. My mission is to amplify the voices, values, and impact of underrepresented and underserved small business owners.
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My 10% Pledge:
10% of every booking goes into a community fund, allowing me to offer pro bono services to underserved and traditionally-ignored founders each month. This fund exists so more people can access strategy without getting upsold into unnecessary work. When you invest in your business, you help build theirs, too.
GET IN TOUCH
... unless you're a creep. Then, don't.
Know what you need?
Email me directly. I typically respond within 24 hours.
Still figuring it out?
Book a free 25-minute fit call. No sales here. Just an honest conversation about whether I can solve your problem. And if I'm not the right fit, I'll tell you that too.