THE NUMBERS BEHIND THE WORK
270+
small business owners served through teaching and training
330+
individuals through workshops, panels, trainings, and programs
12+
small business clients across industries, from $100K to $4M annual revenue
18+
years doing it, learning it, teaching it, and leading it
TRUSTED BY...
PICK YOUR FIX
One Week. Done. Here's How It Works.
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$2,000 per sprint · Delivered async across one week · No Zoom marathons
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You walk away with a working system.
Content Strategy System
Audience audit, content pillars, 90-day topic map, and a custom AI prompt library
Content chaos → content on autopilot.
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Agencies: Use this to unclog client backlogs and standardize voice across your team.
Email Engine
List cleanup, welcome sequence, and re-engagement strategy.
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Ghosting your list → nurturing on autopilot.
Website Audit & SEO Sweep
Technical audit, recommendations on content copy & direction, on-page fixes, and local SEO check.
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Invisible → findable by the right people.
Still Figuring It Out? Book a Fit Call. No pressure. Just an honest assessment of whether I can solve your problem. If I'm not the right fit, I might know someone who is.
RESOURCES
Not Ready to Hire Yet? Start Here.
Tools and guides built for small business owners who want to do this themselves - for now.
Small Business AI Starter Kit
I kept getting the same question: "Where do I even start with AI?" So I built this. 16 pages.
Google Holidays Calendar
Stop Googling "is today a holiday?" every other week. Every relevant marketing holiday, loaded straight into your Google Calendar.
HOW TO HIRE ME
Pick the one that matches where you are right now.
WHITE LABEL / SUBCONTRACT
You need an experienced and vetted person on the backend doing the work under your brand, not mine. I've been the person behind the scenes for agencies serving small businesses, nonprofits, and organizations. Content creation, social media, SEO, email marketing, paid social, website management... I'm your person.
SPRINT PROJECTS
One focused week, one deliverable.
Content Strategy System, Email Engine, or Website Audit & SEO Sweep.
FRACTIONAL & CONSULTING
I step in as your part-time senior marketing lead on a retainer basis. I guard your budget, manage your vendors, hold the strategy, and keep everything moving so you can focus on leading. 6-month minimum.
Also available hourly if you just need a senior eye on a specific problem.
CASE STUDY: DEAD EMAILS
Email Infrastructure Rebuild - Local Acupuncture Clinic
THE PROBLEM
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3,000 contacts across multiple free accounts. Hadn't emailed in months. Too messy to manage.
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WHAT WE BUILT IN A WEEK
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Consolidated the entire list onto one maintainable platform
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Set up a resend workflow that reignited engagement without writing new content
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Built a system the client could run independently going forward
THE RESULT
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2,000 new subscribers. 34% open rate YOY. Consistent engagement in under a year.
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The list didn't need more content. It needed infrastructure.
KIND WORDS
Chris is so amazing at what she does and I am continually grateful for anything she shares with her subscribers for free. (Frankly, it's stuff I would pay for!) Her recent AI cheatsheet is something I may actually share with my UCLA students and her Google calendar with every holiday you'll ever need to know about remains an important tool in my arsenal.
AJ Feuerman
It's a joy to work with Chris Lam. Chris is a skilled business marketing strategist and a pro at working with small business owners. Her marketing newsletter is chock full of practical and actionable tips business can use to reach their ideal customers. I highly recommend working with Chris!
Jennnifer Alvarado
[Chris has] been an absolute game-changer for my small business. Chris brought invaluable insights into SEO and social media that helped me take my online presence to the next level. She’s an endless well of creativity and knowledge—and if she doesn’t have the answer, she always knows someone who does! Her encouragement and enthusiasm have boosted my confidence and helped me find my footing in the competitive world of e-commerce. I couldn’t have made this progress without her expertise and support.
Catherine Tharp
YOU'RE IN THE RIGHT PLACE IF...
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You want a digital marketing strategist who has done the work, not shirk it to junior staff
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You want marketing that honors your capacity - your family, your schedule, your life
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You have a VA or plan to hire one and want to give them a program they can run
I enjoy working with:
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Women-owned businesses and women-led organizations and agencies
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Second-career and second-act founders
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BIPOC founders and first-generation business owners
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Nonprofits and accelerators needing training and workshop programming
OK, WHAT NEXT?
Small business marketing for humans.
Every week: Digital marketing tips, takes, resources, and occasional pep talks for people running small businesses.
Start with the free AI Starter Kit (add your name and email in the form below). Stay for the newsletter.
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Join 400+ entrepreneurs and marketers who read it every week. Unsubscribe anytime.
ABOUT CHRIS
I'm a senior marketing strategist with 18+ years of experience, and I understand the specific pressures of agency life. Prior to this, I spent almost a decade in nonprofit fundraising.
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I've worked with brands you've heard of - Hallmark Channel, Fandango, Goldman Sachs 10,000 Small Businesses - and hundreds of small businesses you haven't. Most don't have a creativity problem. They have a strategy & structure problem.
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I'm also a marketing plumber. I unclog the messes other agencies left behind and hand you something you can maintain with or without me.
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As a first-generation child of immigrant, divorced parents and as a working mom, I bring a perspective that bro digital marketing consultants don't have. Bros forget about taking into account family duty, community reputation, and cultural context. (Talk to me about filial piety. There's no such thing as "no contact" in my world.)
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I believe education and equity need to go hand-in-hand. My throughline is equity. My mission is to amplify the voices, values, and impact of underrepresented and underserved small business owners.
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My 10% Pledge:
10% of every booking goes into a community fund, allowing me to offer pro bono services to underserved and traditionally-ignored founders each month. This fund exists so more people can access strategy without getting upsold into unnecessary work. When you invest in your business, you help build theirs, too.
GET IN TOUCH
... unless you're a creep. Then, don't.
Know what you need?
Email me directly. I typically respond within 24 hours.
Still figuring it out?
Book a free 25-minute fit call. No sales here. Just an honest conversation about whether I can solve your problem. And if I'm not the right fit, I'll tell you that too.
Your customers don’t care if you use AI, but they do care if you sound fake.
I’m sharing my AI Starter Kit 2.0, so your AI prompts suck less.