Marketing with context. Language, culture, nuance, and real life all count.
270+ Small Business Owners Served
Hi, I'm Chris
I’m a digital marketing strategist and trainer. I help underestimated founders and second-act entrepreneurs turn marketing chaos into sustainable conversions.
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Standard marketing advice and executive marketing education tend to ignore other facets of a small business owner - they forget about taking into account family duty, community reputation, and cultural context. I do not. I see multiculturalism and being bilingual (or multilingual!) as business assets. They're super powers.
There's nuance that I see and we work together so your marketing honors your full identity. You don't have to 'code-switch' to build a profitable business.
BEFORE:
Scattered posting, shiny object tactics, “I’m behind” energy.
AFTER:
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Clear goals, a simple workflow, and content tied to growth.
Who You Are
You’re a second or third career founder running a service-based business. You’ve proven you can sell. Now you want marketing that feels structured, not chaotic.
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This is a strong fit if:
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You’re an established founder and your marketing needs a system
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You want clearer messaging and a cleaner backend so people can buy without extra back-and-forth
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You have a VA, or you’re planning to hire one, and you want something they can run
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Also: I support nonprofits and accelerators with training and workshop programming.
Trusted by...
EMAIL INFRASTRUCTURE From "Dead List" to 34% Open Rate
What We Built in a Day
The Problem: A local acupuncture clinic was managing 3,000 contacts across fragmented free accounts to save money.
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What we built: Email engine reset and resend strategy
In one focused build, we:
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cleaned up and consolidated the list
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moved to a platform the client could actually maintain
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set up a resend workflow that boosted opens without extra writing
Outcome: The list came back to life with 2,000 new subscribers and a consistent 34% open rate in under a year.
...unless you're a creep. Then, no, don't.
If you know you need a Strategy Sprint or Fractional Leadership, please email me directly. I typically respond within 24 hours.
Still Figuring It Out? Book a 25-Minute Fit Call. No pressure. Just an honest assessment of whether I can solve your problem. If I'm not the right fit, I might know someone who is.
The Tea
Where We Stand
My "Bro-Less Marketing" Stance: There have been one too many times where I meet small business owners being "fleeced" by standard agencies selling shiny objects that don't fit their context. They're sold services that don't make sense or charged too high of a rate for intern-level work. My job is to stand between you and the noise, ensuring your decisions are profitable, sustainable, and closest to your truth.
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My 10% Pledge: 10% of every booking goes into a community fund, allowing me to offer pro bono services to underserved and traditionally-ignored founders each month. This fund exists so more people can access strategy without getting upsold into unnecessary work.
Your customers don’t care if you use AI, but they do care if you sound fake.
This free, no-fluff guide shows service-based small business owners how to use AI tools like ChatGPT or Claude to save time, write better content, and stay visible online without sounding robotic or off-brand.