THE NUMBERS BEHIND THE WORK
270+
small business owners served through teaching and training
40-50%
email open rate for clients
12+
small business clients across industries, from $100K to $4M annual revenue
18+
years doing it, learning it, teaching it, and leading it
TRUSTED BY...
PICK YOUR FIX
How do you want to work together?
White Label / Subcontract
I do the work under your agency's brand.
Fractional & Consulting
I step in as your part-time senior marketing lead. Strategy, vendor management, execution.
Sprint Projects
One focused week, one deliverable — content strategy, email infrastructure, or SEO audit.
Workshops & Training
AI, social media, and digital marketing curriculum for accelerators, cohorts, and teams.
Meta Ads Management
Campaign setup, targeting, creative direction, and reporting.
Still Figuring It Out? Book a Fit Call. No pressure. Just an honest assessment of whether I can solve your problem. If I'm not the right fit, I might know someone who is.
CASE STUDY: DEAD EMAILS
Email Infrastructure Rebuild - Local Acupuncture Clinic
THE PROBLEM
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3,000 contacts across multiple free accounts. Hadn't emailed in months. Too messy to manage.
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WHAT WE BUILT IN A WEEK
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Consolidated the entire list onto one maintainable platform
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Set up a resend workflow that reignited engagement without writing new content
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Built a system the client could run independently going forward
THE RESULT
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2,000 new subscribers. 34% open rate YOY. Consistent engagement in under a year.
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The list didn't need more content. It needed infrastructure.
ABOUT CHRIS
I'm a senior marketing strategist with 18+ years of experience, and I understand the specific pressures of agency life. Prior to this, I spent almost a decade in nonprofit fundraising.
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I've worked with brands you've heard of - Hallmark Channel, Fandango, Goldman Sachs 10,000 Small Businesses - and hundreds of small businesses you haven't. Most don't have a creativity problem. They have a strategy & structure problem.
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I'm also a marketing plumber. I unclog the messes other agencies left behind, and I hand you something you can maintain with or without me - sustainable capacity.
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My 10% Pledge:
10% of every booking goes into a community fund, allowing me to offer pro bono services to underserved and traditionally-ignored founders each month. This fund exists so more people can access strategy without getting upsold into unnecessary work. When you invest in your business, you help build theirs, too.
This isn't a fit for everyone, and that's OK.
YOU'RE IN THE RIGHT PLACE IF...
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You want a digital marketing strategist who has done the work, not hand it to junior staff
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You want marketing that honors your capacity - your family, your schedule, your life
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You have a VA or plan to hire one and want to give them a program they can run
I enjoy working with:
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Women-owned businesses and women-led organizations and agencies
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Second-career and second-act founders
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Agencies and boutique consultancies
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Nonprofits and accelerators
OK, WHAT NEXT?
Small business marketing for humans.
Twice a month: Digital marketing tips, takes, resources, and occasional pep talks for people running small businesses.
Grab the free AI Starter Kit (add your name and email in the form below). Stay for the insights.
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Join 400+ entrepreneurs and marketers who read it regularly. Unsubscribe anytime.
KIND WORDS
Chris is so amazing at what she does and I am continually grateful for anything she shares with her subscribers for free. (Frankly, it's stuff I would pay for!) Her recent AI cheatsheet is something I may actually share with my UCLA students and her Google calendar with every holiday you'll ever need to know about remains an important tool in my arsenal.
AJ Feuerman
It's a joy to work with Chris Lam. Chris is a skilled business marketing strategist and a pro at working with small business owners. Her marketing newsletter is chock full of practical and actionable tips business can use to reach their ideal customers. I highly recommend working with Chris!
Jennnifer Alvarado
[Chris has] been an absolute game-changer for my small business. Chris brought invaluable insights into SEO and social media that helped me take my online presence to the next level. She’s an endless well of creativity and knowledge—and if she doesn’t have the answer, she always knows someone who does! Her encouragement and enthusiasm have boosted my confidence and helped me find my footing in the competitive world of e-commerce. I couldn’t have made this progress without her expertise and support.
Catherine Tharp
GET IN TOUCH
... unless you're a creep. Then, don't.
Know what you need?
Email me directly. I typically respond within 24 hours.
Still figuring it out?
Book a free 25-minute fit call. No sales here. Just an honest conversation about whether I can solve your problem. And if I'm not the right fit, I'll tell you that too.
Your customers don’t care if you use AI, but they do care if you sound fake.
I’m sharing my AI Starter Kit 2.0, so your AI prompts suck less.